About Us

Since its founding in 2014, StART art fair has helped to springboard the careers of many emerging artists from around the globe.

October (2023), over 15,000 people came to explore our showcase of more than 150 emerging and established artists from all around the world including South Africa, Portugal,Belgium,USA, India, UAE, Spain,Austria, South Korea and Ireland, providing collectors and art enthusiasts alike the opportunity to discover the most exciting works from both established and developing global markets.

The fair received tremendous international press attention and is regularly named by numerous online and printed publications in the top ten fairs to visit during Frieze week.

StART art fair celebrated its 10^th anniversary at Saatchi Gallery, London 11-15 October 2023. The fair remains independent and will stay true to StART’s ethos of presenting both emerging and established artists and galleries from around the world.

We at StART look forward to sharing our passion for art with you both at the events and online.

The Founders

StART art fair was founded by David and Serenella Ciclitira.

David and Serenella Ciclitira are passionate collectors of contemporary art and are dedicated supporters of young and emerging artists and the global art scene.

On a 2007 business trip to Karlsruhe, Germany, David and Serenella attended an art exhibition; Termocline of Art: New Asian Waves which left them with a thirst to learn more about the Asian contemporary art scene but were thwarted by a lack of material on the subject. In 2009 they founded Parallel Contemporary Art (PCA) and launched the Global Eye Programme.

In January 2014 the Global Eye Awards were launched, added to this PCA held the first StART art fair at the Saatchi Gallery. The fair continues to celebrate established and emerging artists and galleries from around the world.

For more than 25 years David and Serenella awarded the Parallel Prize and the Serenella Ciclitira Sculpture Prize to graduates of the Royal College of Art, London. Additionally, since 2014, the Ciclitira Prize has been presented annually to one graduate of The Prince’s Foundation School of Traditional Arts, London. The Global Eye Award was relaunched in 2020, the prize now includes exhibition space at StART art fair.

Previous projects include;

Korean Eye: Moon Generation presented by Standard Chartered (2009)
Korean Eye: Fantastic Ordinary presented by Standard Chartered (2009-2010)
Korean Eye: Energy & Matter presented by Standard Chartered (2011)
Indonesian Eye: Fantasies and Realities presented by Prudential (2011)
Korean Eye 2012 presented by Standard Chartered (2012)
Korean Eye Singapore (2010), New York (2011) and Abu Dhabi (2012)
Hong Kong Eye presented by Prudential (2012)
Malaysian Eye presented by Prudential (2014)
Singapore Eye presented by Prudential (2015)
Thailand Eye presented by Prudential (2015)
Vietnam Eye presented by AIA (2017)
Korean Eye 2020: Creativity & Daydream presented by Hana Bank (2020-2021)