Since its founding in 2014, StART art fair has helped to springboard the careers of many emerging artists from around the globe.


StART art fair celebrated its 10th anniversary at Saatchi Gallery, London 11-15 October 2023 and had been the first commercial art fair to be held at Saatchi Gallery. Now a decade later StART has relocated to an incredible space within the Town Hall situated across from the iconic and bustling creative technology hub Kings Cross, St Pancras, now known simply as KX.

King Cross Town Hall benefits from a multi-million pound five-year renovation, the building has been fully and sympathetically updated and futureproofed. Situated directly across from St.Pancras and Kings Cross stations, the location couldn’t be more perfect for visitors from all over London the UK and abroad. St Pancras Square is home to the headquarters of giants such as Google, LVMH, Facebook, Goldman Sachs, Amazon, JP Morgan, Deloitte, Universal Music, YouTube and many more.

The venue’s location is 11 minutes from Regent’s Park and FRIEZE.

The fair remains independent and will stay true to StART’s ethos of presenting both emerging and more established artists and galleries from around the world. The 2024 fair, Wednesday 9- Sunday 13 October will include a spotlight on artists and galleries from BRICS nations (Brazil, India, China, Saudi Arabia, Russia, Ethiopia, UAE, Iran and South Africa)

We at StART look forward to sharing our passion for art with you both at the events and online.

THE FOUNDERS: StART art fair was founded by David and Serenella Ciclitira.

David and Serenella Ciclitira are passionate collectors of contemporary art and are dedicated supporters of young and emerging artists and the global art scene.

For more than 25 years David and Serenella awarded the Parallel Prize and the Serenella Ciclitira Sculpture Prize to graduates of the Royal College of Art, London. Additionally, since 2014, the Ciclitira Prize has been presented annually to one graduate of The Prince’s Foundation School of Traditional Arts, London.

On a 2007 business trip to Karlsruhe, Germany, David and Serenella attended an art exhibition; Termocline of Art: New Asian Waves which left them with a thirst to learn more about the Asian contemporary art scene but were thwarted by a lack of material on the subject. In 2009 they founded Parallel Contemporary Art (PCA) and launched the Global Eye Programme.

In January 2014 the Global Eye Awards were launched and held annually until 2017. In 2020 the awards were re-launched and presented annually until 2023.

Previous Eye projects include;

  • Korean Eye: Moon Generation presented by Standard Chartered (2009)
  • Korean Eye: Fantastic Ordinary presented by Standard Chartered (2009-2010)
  • Korean Eye: Energy & Matter presented by Standard Chartered (2011)
  • Indonesian Eye: Fantasies and Realities presented by Prudential (2011)
  • Korean Eye 2012 presented by Standard Chartered (2012)
  • Korean Eye Singapore (2010), New York (2011) and Abu Dhabi (2012)
  • Hong Kong Eye presented by Prudential (2012)
  • Malaysian Eye presented by Prudential (2014)
  • Singapore Eye presented by Prudential (2015)
  • Thailand Eye presented by Prudential (2015)
  • Vietnam Eye presented by AIA (2017)
  • Korean Eye 2020: Creativity & Daydream presented by Hana Bank (2020-2021)