Welcome to London

START is held at Saatchi Gallery on King's Road in London. The King's Road is Chelsea's arterial road and stretches through a vibrant and culturally rich area starting from Sloane Square - the site of the world-famous Royal Court Theatre. The road has long been synonymous with fashion and is home to numerous boutique and luxury clothing stores, as well as high-quality restaurants, cafes, bars and nightlife. The area is also a treasure trove of antiques stores, including the Chelsea Antiques Market.

Saatchi Gallery has its own restaurant - Gallery Mess - open Monday to Saturday 10:00am to 11:30pm and 10:00am to 7:00pm on Sundays.

Visit the Gallery Mess website


START 2020 dates coming soon


Assisted or ramp access is available at Saatchi Gallery's main entrance. All floors have lifts and there is level access between the galleries on each floor. Wheelchairs are available upon request.

There are two blue badge disabled parking bays to the rear of Saatchi Gallery which can be accessed via Turk's Row off Lower Sloane Street. Booking well in advance is essential.

To reserve a disabled parking bay or a wheelchair, please telephone 0207 811 3085.


Situated just a stone’s throw from START at the Saatchi Gallery, My Chelsea is perhaps one of the first genuine neighbourhood hotels in Chelsea. Just moments from London’s much loved South Kensington and Brompton Cross fashion and art districts, My Chelsea offers a contemporary take on modern hospitality.

As START’s Official Hotel Partner My Chelsea offers a 15% discount off their Best Available Rates to all the exhibitors, visitors and friends of START Art Fair. To top it up, you’ll be entitled to a 15% discount off food & beverage in The Living Room, the stunning conservatory and garden sanctuary at the heart of the hotel.

In order to take advantage of this offer, simply email or call +44 (0)207 637 2000 and quote “START Art Fair”. 


By Tube
Saatchi Gallery is a 3-4 minute walk from Sloane Square tube station (District & Circle Lines) and a 10-12 minute walk from Victoria (Victoria, District & Circle lines).

By Bus
11, 19, 22, 49, 211, 319 (King's Road) 11,137, 211 (Lower Sloane Street).

By Train
The nearest mainline station is Victoria. It is a 10-12 minute walk from the gallery. Saatchi Gallery is easily reachable by bus or tube from St Pancras International (Eurostar) and all mainline stations.

By Air
Heathrow, Gatwick, Stansted, Luton and London City Airport are all within an hour and a half of Saatchi Gallery.
From Heathrow Airport: Take the Heathrow Express to London Paddington; change and take the District & Circle line to Victoria Underground. Alternatively, take the Piccadilly line from any Heathrow terminal to Gloucester Road Underground; change and take the District line to Sloane Square Underground. If coming by car, take the M4 followed by the A4 to connect with the King's Road.

From Gatwick Airport: Take the Gatwick Express to London Victoria. If coming by car, take the M23 followed by the A23 to connect with the King's Road.

From Stansted Airport: Take the train to Tottenham Hale; change and take the Victoria line to Victoria Underground.

From London City Airport: Take the DLR to Canning Town Station; change and take the Jubilee Line to Westminster Station; change and take the District Line to Victoria
Underground Station.

From Luton Airport: Take the train to London St Pancras International; change and take the Victoria line to Victoria Underground. Alternatively take the train to London Blackfriars; change and take the District & Circle Line to Sloane Square.


Addison Lee Ltd
Tel: 020 7387 8888

Tel: 020 7350 5960

Dial A Cab
Tel: 020 7253 5000 (cash)
020 7426 3420 (cards)

Go Green Car
Tel: 020 7502 3670

Green Tomato Cars
Tel: 020 8568 0022

Radio Taxis
Tel: 020 7272 0272


Gallery Mess
Saatchi Gallery, Kings Road,
London SW3
020 7730 8135

85 Duke Of York Square, Chelsea, London, SW3 4LY
Tel: 020 7730 3366

50-52 Sloane Square, Chelsea,
Tel: 020 7730 2804

Ziani's Restaurant
45 Radnor Walk, Chelsea, SW3 4BP
Tel: 020 7351 5297

57-259 Fulham Rd, London, SW3 6HY
Tel: 020 7823 3007

China Tang
The Dorchester, 53 Park Ln, Mayfair, London, W1K 1QA
Tel: 020 7629 9988

61-63 Lower Sloane St, SW1W 8DH
Tel: 020 7259 0235

La Poule au Pot
231 Ebury St, London, SW1W 8UT
Tel: 020 7730 7763

Como Lario
18-22 Holbein Place, SW1W 8NL
Tel: 020 7730 2954

7-12 Sloane Square, London, SW1W 8EG
Tel: 020 7881 5999

Citrus Restaurant
The Park Lane Hotel, 112 Piccadilly, London W1J 7BX
Tel: 020 7290 7364


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